#BeAnOutsider

Helped people to see how nature is disappearing from their lives

Claritin wanted children to embrace the outdoors, but with the rise of technology and societal changes that has become even more difficult. Merriam Webster began removing words associated with the outdoors from their dictionaries since people are using them less. We wanted children to connect with those missing words again.

We used infographics to drive home the amount of time we are wasting indoors.