Allstate: Team 13

Created a 13th team for the Gold Cup to help soccer fans send bad luck to their opponents

Allstate has always been known for Mayhem, but for the hispanic community that’s known as Mala Suerte aka Bad Luck. We used his superstitious persona as a way to hijack the 13th edition of the Gold Cup the only way possible, creating a 13th team.

PRESS: 
ESPN
UNIVISION DEPORTES
MARCA
HUFFPOST VOCES

Allstate