Vitaminwater from New York

Brought Vitaminwater back to its NYC roots with a campaign that is so New York only Spike Lee and three of his hand-picked student directors could make it.

Vitaminwater was born in New York City. And it’s 100% a product of its environment—colorful, flavorful, and anything but boring. So we got the most New York New Yorker: Spike motherf*cking Lee to hand-select his three best (favorite?) NYU film students to make a three-part anthology about New York’s energy, food culture, and art scene – all inspired by Vitaminwater.

PRESS:  
BLAVITY, ADAGE, LBB ONLINE, THE DRUM, ADAGE - TOP 5 CREATIVE ADS OF THE WEEK, 
ADSOFTHEWORLD, DESIGN RUSH, BRAND INNOVATORS, MSN, MARKETING DIVE

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Vitaminwater from New York

Brought Vitaminwater back to its NYC roots with a campaign that is so New York only Spike Lee and three of his hand-picked student directors could make it.